Nike: Better is Temporary

$89.95
SKU: 9781838660512pre
List price: $89.95
About This Copy

Condition: 

New

Dust Jacket Condition: 

N/A

Signed Copy?: 

No

Inscribed?: 

No

Ex-Library?: 

No

At Nike, the desire to be the best is a journey, not a destination—better is always temporary.

Phaidon commemorates the company’s influence with Nike: Better is Temporary, a landmark publication that charts Nike’s transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with “Breaking2,” an introduction detailing Nike’s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design, and sustainability.​

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike’s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book’s spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book’s bonus chapter, “Crafting Color.”​

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, ​Nike: Better is Temporary ​will serve as a manual of innovation and inspiration for generations to come.

Price: $89.95
Weight: 4 lb
Dimensions: 1.32 in × 9 in × 12.25 in

Primary Author: 

PHAIDON

Binding Type: 

Hardcover

Publisher: 

PHAIDON

ISBN: 

9781838660512