(This book cannot be returned.)
Branding, services, promotions, products, pricing, prints, blogs, advertising, research, and social media -- all of this is marketing. With all the marketing options out there, it can be difficult for small businesses to know what to do. Marketing is a concentrated effort to do push your brand across a variety of platforms and hope that enough makes it through to your customer.
If that's the best you can say about the prospects your marketing attracts, it's time to up-level your marketing game. But what if "marketing my business" ranks right up there with "getting a colonoscopy" for fun?
Effective, enjoyable marketing communication connects with your ideal clients through storytelling - and this book lays out the tools you need.
You'll unlock how to
-Put your marketing on steroids by revamping who you communicate with, how you communicate with them, and what you communicate to them
-Identify danger signals put out by a PITA* prospect
-Make it easy for your ideal prospects to buy
-Tell your prospect the five things she needs to hear
-Make it impossible for your prospect to denying the pain she's in, then powerfully demonstrate how you're her pain reliever
-Entice listeners with an attention-grabbing "60-second commercial"
-Create marketing copy that makes your ideal prospect say, This is exactly what I've been looking for
Buy this book now.