Unfamiliar Familiarities: Outside Views on Switzerland (Paperback)

Unfamiliar Familiarities: Outside Views on Switzerland Cover Image
By Peter Pfrunder (Editor), Lars Willumeit (Editor), Tatyana Franck (Editor), Pilar Rojo (Designed by), Fotostiftung Schweiz (Introduction by)
Available to SHIP now; Store PICKUP in 7-10 days


Switzerland’s image has been significantly shaped by photographs dedicated to tourism. Through spectacular mountain panoramas, snapshots of rural idylls, or portraits of local people, the country could be successfully marketed, and these photographs also made an important contribution toward national identity. Another consequence, however, was that the respective pictorial repertoire became inflated and stereotyped. For this publication and for an exhibition of the same name opening in 2017, five internationally renowned photographers were invited to scrutinize Switzerland in their capacity as independent, subjective, and sensitive observers—unrestricted by any advertising commission. What Alinka Echeverría (Mexiko/UK), Shane Lavalette (USA), Eva Leitolf (Germany), Simon Roberts (UK), and Zhang Xiao (China) discovered on their travels around the country or along its borders is both inspiring and revealing. Their exciting, poetic, or mysterious-enigmatic images invite viewers to see the familiar with the eyes of an outsider.

Product Details
ISBN: 9783037785102
ISBN-10: 3037785101
Publisher: Lars Müller
Publication Date: March 25th, 2017
Pages: 312
Language: English