Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step - cultivating a truly international perspective in your senior management team - it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including:
- Selecting foreign markets
- Adapting your business model- Navigating uncertain global markets
- Managing across cultures
- Choosing between entry mode options
With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.
About the Author
Olga E. Annushkina is Senior Lecturer of Strategy and Entrepreneurship at Bocconi University, SDA Bocconi School of Management, Italy. She conducts executive education training projects on global business and strategic management for corporate clients in a variety of industries including energy, pharmaceuticals, consumer goods, banking and insurance with a focus on international business, emerging markets and differentiation strategy. Olga's research has been published in a number of leading international journals. Before becoming a member of Faculty at Bocconi University, Olga worked in corporate finance and management consulting for KPMG, Value Partners and Bain & Company, and previously studied at the Moscow State University, Russia. Alberto Regazzo is a Partner and co-founder at Long Term Partners, a Milan-based arm of OC&C Strategy Consultants, where he co-leads on global private equity practice. After working in planning and business development for Riello Group, he joined Bain Cuneo e Associati (now Bain & Company), where he served for 18 years as Director and Partner. Alberto has advised widely on Italian and global private equity funds over the last 20 years. He has also supported financial sponsors and corporates on a broad range of projects, encompassing strategy, mergers and acquisitions, cost reduction and post-merger integration. Alberto has direct experience in a range of industries and previously studied Economics at Ca' Foscari University in Venice, Italy.