The ABC of Typography (Hardcover)

The ABC of Typography By David Rault Cover Image
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For the first time, the history of typography is told in comic strip form
Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson’s for the London Underground, have become iconic. Others, like Comic Sans, are loathed. Each one has its own place in history.
The ABC of Typography traces 3,500 years of type from Sumerian pictographs through Roman calligraphy to Gutenberg, the Bauhaus, and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological, and cultural shifts that have defined the look of the words we read.

About the Author

David Rault is a graphic designer, photographer, and writer. He is the author of numerous books about typography. He lives in Nuremberg, Germany.

Product Details
ISBN: 9781910593714
ISBN-10: 1910593710
Publisher: SelfMadeHero
Publication Date: September 10th, 2019
Pages: 128
Language: English