Social Media Audits: Achieving Deep Impact Without Sacrificing the Bottom Line (Chandos Publishing Social Media) (Paperback)

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Description


Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional 'shout marketing' to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities.

About the Author


Urs Gattiker is Chief Technology Officer at My.ComMetrics.com, a web-based benchmarking software for corporate blogs, located in Switzerland.


Product Details
ISBN: 9781843347453
ISBN-10: 1843347458
Publisher: Chandos Publishing
Publication Date: March 31st, 2014
Pages: 310
Language: English
Series: Chandos Publishing Social Media