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Written primarily for wedding photographers, this manual and DVD set starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Advances in technology, changes in client's communication methods, and ripples in the economy can all challenge a photographer, but those who follow this plan will be poised to weather the vagaries of the marketplace and achieve long-term success. The innovative format of the included enhanced audiobook is designed to present information in a way that maximizes the viewer's experience and retention. Audio narration and a carefully timed progression of step-by-step photos demonstrate the principles of photography in an effective and seamless way that makes it easy for the viewer to understand and internalize the information.
About the Author
Salvatore Cincotta is a professional photographer who has used his business school education and real-world experience from companies such as Procter & Gamble and Microsoft to grow his studio from a start-up to a million-dollar business in just four years. He lives in O'Fallon, Illinois.