Unleashing the Killer App: Digital Strategies for Market Dominance (Paperback)

Unleashing the Killer App: Digital Strategies for Market Dominance Cover Image
By Larry Downes, Chunka Mui (Joint Author), Nicholas Negroponte (Foreword by)
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Description


Offers a progressive guide to transforming your company into a place where killer apps are born. This title identifies the twelve fundamental design principles for building killer apps. It illustrates these principles with classic stories from history and examples from a range of industries that have successfully developed killer apps.


Product Details
ISBN: 9781578512614
ISBN-10: 1578512611
Publisher: Harvard Business Review Press
Publication Date: April 10th, 2000
Pages: 241
Language: English