Media: From News Coverage to Political Advertising (Inside Elections) (Library Binding)

Media: From News Coverage to Political Advertising (Inside Elections) By Sandy Donovan Cover Image
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The frenzied news coverage during a political election is unstoppable. Political ads also bombard you from every source--websites, TV, radio, and print. Then there are the memes, links, and video clips that show up through social media. Are these just annoyances, or do media messages actually shape an election's outcome? News outlets, campaign staff, and even members of the public use many forms of media for different purposes: to explain candidates' platforms, to explore issues, to expose controversy, and more. Some messages are biased, while others try to be balanced. Examine opposing viewpoints on some of the key issues involving media's role and consider for yourself what power media has to influence the election process.

Product Details
ISBN: 9781467779098
ISBN-10: 1467779091
Publisher: Lerner Publications (Tm)
Publication Date: August 1st, 2015
Pages: 64
Language: English
Series: Inside Elections