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This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.
About the Author
Lisa Lau is a lecturer at Keele University, specializing in postcolonial theory and literature, South Asian writing in English, and gender studies. Her keynote publication, Re-Orientalism and South Asian Identity Politics: The Oriental Other Within (2011), has been followed with further academic journal articles developing re-Orientalism theory and discourse, and most recently, her co-authored volume Re-Orientalism and Indian Writing in English (2014).E. Dawson Varughese is a global cultural studies scholar, and the author of Beyond The Postcolonial (2012) and Reading New India (2013). She is currently working on a book entitled Genre Fiction of New India: post-millennial receptions of 'weird' narratives. See her work at: www.beyondthepostcolonial.com