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I shall apply the first attractive factor of Porter five forces and resource based model to analyze my opinion to explain why school (university location) can influence students to choose the university to study. This view is represented by the opportunities and the threats. The university of thought is the resource based view which is represented by the strengths and weaknesses of the firm. Porter's five force model of competition elements include threats of entrants or substitutes, bargaining power of buyers or suppliers and competition rivalry. A firm's resources include brand name, in-house knowledge of technology, employment of skilled personnel, trade contract, machinery, efficient procedures and capital etc. Such as, both tangible and intangible assets are considered a firm's resources. For a university, customers can be thought as a students, suppliers can be thought as staff. In higher education industry, the good transportation infrastructure and well-connected universities have some advantages against the treat of entry to attract good staff and more students. The place of a university can decrease of treatment of rival and a good place has certainty positive location is an opportunity for universities to attract the students.The resource based theory of university location competitive advantage challengeAccording to the Porter's theory, the resource based theory can apply competitive resources to be identifies to higher education institutions. For higher education institutions, such as resources might include the reputation of certain departments, the grouping together of areas of specialist expertise and the development of technical patents etc. Also higher education resources may not be imperfectly mobile, as the competitive resources of a university identifies tangible, intangible and organizational assets. So, the tangible resources might include campus location, building capacity, conference facilities and medical research facilities. Intangible resources generally include such items as patents, teaching and research performance, service levels and technology and the geographical location of a service. In a university, such intangible resources might include some of the above and may also include employees/ associates, e.g. experienced professors, renowned authors and distinguished teachers. Also, the location of a university can be accepted as physical and tangible resources of a university. However, I believe location is shown as an important factor to affect the students' university enrolment selection decisions.To sources of competitive advantages are thought to be the reputation of the institution, the curriculum and educational standards, school fees ( tuition), location and student activities etc. different factors. Moreover, any university's general client segments include such as, high school graduates, elderly students and international students, that have been influenced by several factors when selecting the best university to study. One of these factors is again location, the proximity to home and easy transportation is critical factor in selecting a university. Presumably, institutions that are located along well-established public transit routes have a competitive advantage over those with poor transit links. Due to the efficiency of innovation activity increased in easily accessible locations with a high density of economic activity. The existence of education and research institutions as well as easily available information is suggested as a reason for this increase.