Light Right: Learn How to Create Images, Set Up a Studio, and Launch Your Photography Career (Paperback)

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Lighting is one of the most important creative components of any image. Joe Lavine and Brad Bartholomew, commercial photographers and instructors, offer a unique approach to learning about studio lighting. They start with their philosophy of lighting, tackling the characteristics of light and how to approach building your shots. Then they discuss some basic photographic concepts and equipment needs, and how to use this knowledge to start a successful career in photography. Packed with gorgeous images, this book provides two distinct perspectives from the authors based on their experience as studio photographers and instructors. This is not a recipe book, but instead provides the background and technical knowledge to understand how light works and how to create your own successful images. In this guide you will learn about:
  • Creating dimension, separation, drama, and texture in your images
  • Color temperature, filters, flash duration, metering, and the histogram
  • Setting up and using equipment and making choices based on the needs of your subject
  • Building a studio on a tight budget and how to expand as your business and expertise grows
This guide for beginning to intermediate shooters covers all the practical aspects of starting a photography career and setting up your first studio with insider details to expand your photography skills and turn your passion for images into a professional career.

About the Author

Joe Lavine is an author, educator, and photographer based in Colorado. As a commercial photographer, Joe has been fortunate to be able to blend his passion for food with his love of photography. Some of his food clients include, General Mills, Betty Crocker, Coors, Nature Valley, and JBS Swift. Along with his commercial work, Joe has been teaching college for more than 16 years. Education has always been important to him; he holds an undergraduate degree from Cal Poly in San Luis Obispo, California, and a master s degree from Savannah College of Art and Design. Joe is an Adobe(r) Certified Expert in Photoshop(r) and An Adobe Community Professional. In 2013, Joe co-authored the book Light Right: Learn How to Create Images, Set Up a Studio, and Launch Your Career, and since has co-authored two e-books, and a video on lighting fundamentals. Joe can also be heard lecturing at ASMP, SPE, and PhotoPlus events. Brad BarthoLomew has been photographing a wide-range of subjects for 26 years. His specialty is not specializing, treating each subject with enthusiasm, respect, and a sense of wonder. He has photographed people and products for advertising agencies, design firms, and clients, including Celestial Seasonings, JD Edwards, Forest Oil, Head Sports, Pentax, Qwest, Xcel Energy, and Keller Homes. He has been an instructor for over 25 years. See his work at "

Product Details
ISBN: 9780321863850
ISBN-10: 0321863852
Publisher: Peachpit Press
Publication Date: March 9th, 2013
Pages: 312
Language: English