Behind the Wheel at Chrysler: The Iacocca Legacy (Paperback)

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Description


A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.


Product Details
ISBN: 9780156004749
ISBN-10: 0156004747
Publisher: Mariner Books
Publication Date: October 17th, 1996
Pages: 368
Language: English