Whisky: Technology, Production and Marketing (Hardcover)

Whisky: Technology, Production and Marketing Cover Image
By Graham Stewart (Editor), Inge Russell (Editor)
$119.94
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Description


Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail.


Product Details
ISBN: 9780124017351
ISBN-10: 0124017355
Publisher: Academic Press
Publication Date: August 11th, 2014
Pages: 417
Language: English